Browsing Category : Interview

happy-elves-xmas

How Happy Elves Saved Christmas This Year


“The workshop was in crisis in 2015. None of us felt like working” Carol Singalot shared this revealing truth with us. She’s the Head of Production at Santa’s Workshop Inc., and witnessed the meltdown in elves’ engagement and productivity last year. Bloomberg and other major news outlets reported on the effect: retail sales closed at their weakest last Christmas since…