• Integration of Business Tactics in Education: Dr. McLaughlin advocates for the effective use of business strategies in school district management, such as strategic planning and infrastructure development.
• Community and Board Engagement: Active listening and gaining buy-in from the school board and community were crucial for implementing successful change.
• Focus on Facilities and Technology: Investment in facilities, like student unions and state-of-the-art gyms, enhances the appeal of schools to parents and students alike, paralleling strategies in higher education and private sector recruitment.
• Leadership Development: Building a pipeline of future educational leaders is essential, with emphasis on honest evaluations and fostering internal talents for administrative roles.
• Enrollment and Revenue Strategy: The implementation of advertising and strategic marketing for the school district is vital in today’s competitive educational landscape.
In the contemporary landscape of educational management, integrating business tactics has emerged as a powerful tool to drive school districts toward success. Dr. Mike McLaughlin delineates the innovative transformation journey of the San Leandro Unified School District under his supervision. His perspective unravels the potential of synthesizing business acumen into educational leadership, fostering both student engagement and community involvement.
Dr. McLaughlin emphasizes the necessity of building a solid infrastructure before implementing flashy advancements. "You can’t put in the hot tub until you have some infrastructure in place," he metaphorically illustrates. This approach mirrors successful business models where foundational strength precedes expansion or innovation. Establishing effective policies and school leadership is vital, much like ensuring robust business processes before launching new products.
Moreover, Dr. McLaughlin elaborates on utilizing customer service principles within education. "We were declined enrollment when I got here," he recalls. By adopting a business-oriented mindset, advertising, and promoting the district's offerings akin to brand marketing, he successfully boosted enrollment numbers. This shift from education as a service of last resort to a competitive sector demands groundbreaking strategies that reflect business methodologies, advocating for a paradigm shift where schools are proactive in attracting and retaining students.
"The first thing we had to do when I first got here was really listen. We spend about 60, 90 days just listening to the community."
Critical to Dr. McLaughlin's success is a robust partnership with the school board and community. Highlighting the importance of this relationship, he says, "I gotta make sure the school board and the community are behind me through every step." In both business and educational spheres, consensus among stakeholders propels progress and mitigates resistance to change. The alignment of board members with a superintendent's vision is imperative, ensuring unified efforts toward shared goals.
Dr. McLaughlin's approach to community involvement mirrors strategies seen in successful corporations where shareholder value is paramount. By considering the San Leandro community—who directly influence the district's revenue, analogous to investors—as vital contributors, McLaughlin fosters an environment of shared purpose and accountability. The successful passage of multiple bonds, enabling substantial investments in school facilities, is a testament to the trust and engagement fostered through these relationships.
"That's a place I want to work," is a sentiment echoed by new recruits, showcasing the importance of a positive organizational culture. By treating staff as valuable assets and establishing programs to boost morale, educational institutions can resemble successful businesses in employee engagement and satisfaction levels. McLaughlin’s leadership style demonstrates that educational leaders must cultivate a supportive environment to drive change and foster long-term commitment from faculty and staff.
For educational institutions aiming for competitive excellence, robust investment in infrastructure parallels resource allocation in business for product and service enhancement. Dr. McLaughlin details how facility upgrades can transform perceptions and attract enrollments. "The high school will probably have one of the top gyms in the bay," he notes, detailing how upgraded facilities play a pivotal role in positioning San Leandro as a desirable district for families.
This focus on high-quality environments aligns with the business concept of customer satisfaction. Just as modern facilities may sway potential customers in a corporate setting, innovative school infrastructure can be a decisive factor for families selecting a district. Furthermore, integrating facility improvements with academic programs, like the technologically advanced gym hosting academic activities, exemplifies how educational facilities can serve dual purposes, similar to multi-functional business spaces enhancing employee productivity and engagement.
Investing in such enhancements also delivers broader educational benefits by preparing students for competitive futures. The addition of advanced technology and modern facilities creates an environment conducive to learning, developing skills students will carry into higher education and professional arenas. "We are dedicated to raising the bar," McLaughlin asserts, driving home the inevitability of remaining competitive in the education sector just as in business.
Infusing business strategies into educational leadership, Dr. McLaughlin paints a vivid picture of how public schools can evolve. By listening and responding to community needs, aligning leadership with shared visions, and investing wisely in infrastructure, school districts can elevate their educational offerings to meet and surpass competitive standards. He envisions a future where public education is not merely about imparting knowledge but enhancing every student's experience, much as a successful business focuses on exceeding customer expectations. As Dr. McLaughlin's journey illustrates, educational leaders equipped with business acumen are poised to redefine the future of public education, setting new benchmarks for success and innovation.
"A computer today is like having a pencil. And if you don't teach the kids that tool in the classroom, we are doing them a disservice."
Dr. Mike McLaughlin
Dr. Mike McLaughlin has been superintendent of the San Leandro Unified School District since 2013, where he quickly launched district-wide improvements through the development of an action-oriented strategic plan. Prior to San Leandro, Dr. McLaughlin served as superintendent in the John Swett Unified School District, Briggs Elementary School District, and the Etna Union Elementary School District. Dr. McLaughlin has demonstrated a strong capacity for leading large scale organizational change to improve student outcomes.
A third-generation educator and superintendent, McLaughlin received his Doctorate of Education from the University of Southern California and has a Bachelor of Applied Science degree from the University of San Francisco.
CT Leong is the Co-founder of EngageRocket and CEO (Americas) of EngageRocket, a SaaS startup with a mission to turn digital connections into meaningful human connections at work. Before becoming an entrepreneur, he was a Regional Director of Gallup - one of the world's top HR advisories. He graduated with a degree in Economics at the University of Cambridge, and has an MA in Political Science from Columbia University.